To celebrate its 120th anniversary, Renault transformed its flagship store on the Champs-Élysées into an immersive retail destination powered by silkke. Installed at the heart of the Atelier Renault, a space combining car exhibition, brand heritage and merchandising, the capsule attracted the curiosity of thousands of tourists and passers-by.
Placed directly in the storefront, the technology showcased innovation to the street while inviting visitors inside.
Guests could create their Real Digital Human and become the hero of a 3D film traveling through Renault’s most iconic eras.
The activation, imagined by Publicis Conseil with 3D production by Prodigious, also welcomed numerous influencers and demonstrated how immersive technologies can transform retail spaces into powerful engagement platforms.
Clients, partners, customers and visitors share their experience with silkke
Showcases and proof of concept from the same industry
