League of Legends / Axe Gaming

Client
League of Legends
date
November 6, 2019
Place
Paris, France
# DIGITAL
HUMANS
1.354 / 25 hours
GOal
Attract gamers and activate the eSports community
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Partner
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Une Agence Américaine
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industries
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Gaming & Meta
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SOLUTIONS
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Place activation 📍
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technologies
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silkke capsule
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Origin Digital Human
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Viral video
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Unity 3D
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Unreal Engine

To promote in France the global partnership between AXE Gaming and League of Legends Esports, the agency Une Agence Américaine designed and produced two IRL activations during the Paris+Esports Village on the forecourt of Paris City Hall. The objective was to engage the League of Legends community around the brand.

Gamers were able to create their 3D Real Digital Human using the exclusive silkke capsule and integrate it directly into the official League of Legends game map in a personalized video, a world first and a true technological achievement made possible thanks to Riot Games entrusting silkke with the original game environment.

The activation quickly attracted a continuous crowd on the parvis of the Hôtel de Ville, with gamers lining up throughout the event to experience the iconic League of Legends universe from the inside.

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