Ahead of the 2018 Paris Motor Show, Renault employees were invited to discover an immersive installation at the company’s Technocentre, celebrating 120 years of Renault innovation.
The experience, called Time Machine, allowed participants to travel across different eras of the brand’s history. Visitors first selected a vehicle from Renault’s heritage before embarking on a cinematic journey through time, from the origins of the automobile to visions of the future.
At the heart of the installation was a 3D scanning capsule developed by silkke, capable of capturing each participant in full detail to create a highly realistic digital avatar. In just a few seconds, visitors were scanned and integrated into the film, appearing inside the experience itself.
Once completed, participants received their personalized video directly on their smartphone, making it easy to share their digital double and time-travel adventure on social media.
Developed in collaboration with Publicis Conseil and Prodigious, the installation demonstrated how immersive technologies and digital humans can transform storytelling into a participatory experience — where audiences no longer simply watch the story, but become part of it.
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