Turn retail locations into powerful consumer engagement and revenue engines.
silkke capsules allow visitors to create their Real Digital Human inside stores. The experience generates qualified customer acquisition, viral brand content and new omnichannel revenue streams for retailers and brands.
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Retail must reconnect with consumers.
Phygital experiences can increase in-store traffic and significantly boost customer engagement.
Potential consumer interactions generated by a single capsule every month.
Retail networks can deploy multiple capsules across cities, malls and flagship stores worldwide
capsule becomes the entry point of a new retail value chain
capsule becomes a powerful consumer acquisition infrastructure for retail networks and brands.
Visitors create their Real Digital Human, receive personalized content and access brand experiences, promotions and product recommendations.
capsules connect naturally with retail tools such as coupons, loyalty programs, in-store promotions and eCommerce platforms, transforming store visits into identifiable omnichannel customers.
Multiple capsules can be deployed across the same mall or retail network to drive customer acquisition at an even greater scale.
Retail conversion & consumer engagement
capsule transforms store visits into interactive product experiences that encourage discovery and purchasing.
Consumers create their Real Digital Human and engage with brands in a memorable and personalized way.
This interaction increases conversion and repeat engagement across retail locations
capsule experiences can significantly increase product sales, with measurable uplift across collections and complementary product categories.
Omnichannel revenue growth
capsule connects physical retail with digital commerce, promotions and loyalty programs.
Consumers receive personalized content, promotions and services that encourage purchases both in-store and online.
Consumers can continue their purchasing journey through the brand’s eCommerce platform, extending the retail experience beyond the store visit.
This creates new omnichannel revenue opportunities across the entire retail ecosystem
Spontaneous visits + Drive-to-store
Consumers who happen to be near the capsule engage instantly, drawn by a compelling experience: precise body measurements, a real Digital Human, a viral Story Fit Video, and immediate discounts on their off-line purchases.
At the same time, targeted visitors, equipped with coupons distributed by the Operator and partner brands through prior communication, come specifically to the location for the same benefits.
The capsule attracts both spontaneous visitors and targeted audiences, creating a powerful mix of organic and high-intent traffic
Multiple capsules deployed across retail networks enable large-scale customer acquisition
For example, ten capsules deployed in a department store environment could generate up to 840,000 consumer interactions per year.
More responsible commerce
Accurate body measurements, combined with silkke's product simulation tools, help consumers make informed choices before purchasing.
This reduces costly eCommerce returns, one of the biggest operational challenges for fashion retailers, and improves overall logistics efficiency.
Retailers benefit from lower operational costs while moving toward more responsible commerce
Fashion & Beauty product experiences
With silkke, brands create immersive retail experiences where consumers appear inside digital fashion shoots, runway shows, virtual look-books, or beauty storytelling environments.
Participants can also see themselves styled across multiple brand universes within a single journey.
silkke enables seamless cross-brand collaboration between Fashion and Beauty players, creating coordinated total look ecosystems, included garments, accessories, makeup looks or hairstyles : multiple brands contribute to a single, cohesive consumer experience on each consumer’s Digital Human.
Fashion and Beauty brands can increase engagement, drive purchases and scale personalized retail experiences across their own stores and high-traffic external locations.
Luxury product storytelling
Luxury brands can transform each client into the embodiment of their universe.
Through Digital Humans, individuals are no longer spectators but integrated into the brand’s narrative, wearing precise digital garments, accessories, or beauty looks aligned with the Maison’s identity.
These experiences go beyond immersion: they create a personal connection anchored in the body, where each interaction becomes memorable, ownable, and reusable over time.
Rather than staging products, brands reveal them through their clients, turning physical spaces into living expressions of desirability and identity.
This reinforces product desirability while establishing a new standard of high-end, identity-driven in-store experiences.
Cross-industry product experiences
Companies across industries create phygital, immersive experiences powered by the Digital Human, designed to turn engagement into sales.
Consumers step into brand environments where they discover, test, and purchase products directly through their Digital Human. They are no longer passive audiences, but active participants in conversion-driven experiences.
For instance in automotive, they explore a vehicle and experience virtual test drives. In real estate, they visit and reserve properties. In interior design, they project themselves into fully furnished spaces and purchase furnitures. In sports, they equip themselves in realistic training environments.
Brands showcase products through memorable retail experiences while generating strong consumer engagement.
Core technologies & services included
A scalable capsule infrastructure for retail networks
silkke’s scalable model operates as a service infrastructure with no CAPEX required for the retail operator.
silkke capsules can be deployed as long-term retail infrastructure inside department stores, shopping malls or flagship retail environments.
capsule becomes a permanent engagement hub where visitors create their Real Digital Human and interact with brands through personalized experiences.
capsule exteriors can be regularly rebranded using interchangeable illuminated panels, allowing operators and brands to refresh campaigns and retail storytelling over time.
Key capabilities
- long-term retail deployment in malls and flagship stores
- interchangeable illuminated panels for brand personalization
- scalable infrastructure capable of operating in high-traffic retail environments
- fully automated Real Digital Human creation in about one minute
- generate thousands of identifiable omnichannel customers per location
- flexible service model with no infrastructure investment required
Beyond the initial experience, capsule becomes a long-term consumer acquisition and engagement infrastructure for retail operators and brands.
Consumers become the protagonists of the brand story
Each capsule interaction generates personalized cinematic content featuring the consumer’s Digital Human.
Participants receive a shareable video designed for social media, transforming visitors into authentic brand ambassadors.
Key capabilities
- personalized cinematic videos
- instant sharing on social networks
- brand storytelling integration
- organic social media reach
Participants naturally become ambassadors of the campaign, amplifying brand visibility through organic sharing.
Retail strategy & deployment design
silkke works with retail operators and brand partners to design the optimal capsule deployment strategy.
Our teams help structure the project from the earliest stage, identifying the most relevant retail locations, brand partnerships and consumer engagement scenarios.
Before any large-scale deployment, silkke can conduct strategic workshops and pilot MVP activations to validate the business model, measure consumer engagement and refine the deployment strategy.
These insights help retail operators transform capsule into a long-term customer acquisition infrastructure across their retail network.
Key capabilities
- retail traffic analysis
- consumer engagement strategy
- MVP pilot deployment
- large-scale rollout planning
Consulting ensures that capsule deployments are optimized for both consumer engagement and long-term retail value creation.
Data insights for retail performance
Capsule deployments generate valuable insights about consumer behavior, engagement and retail campaign performance.
Each interaction produces structured data that helps retail operators and brand partners better understand how consumers engage with experiences, products and promotional campaigns.
These insights allow operators to continuously optimize capsule deployments, brand activations and retail marketing strategies across their locations.
Key capabilities
- traffic analytics
- engagement metrics
- campaign performance insights
- retail strategy optimization
Activation analytics help retail operators transform capsule deployments into a data-driven retail engagement strategy.
