Boom Boom Villette

Client
APSYS
date
April 4, 2024
Place
Paris, France
# DIGITAL
HUMANS
180 / 4 hours
GOal
Inauguration of a Mall
partner icon
Partner
Button Text
Une Agence Américaine
Industry icon
industries
No items found.
Business case icon
SOLUTIONS
Button Text
Retail experience 🛍
Technology icon
technologies
Button Text
silkke capsule
Button Text
Origin Digital Human
Button Text
Unreal Engine
Button Text
Crowdwall

silkke takes part in the inauguration of this new 4,000m² hybrid and festive venue, East Paris' future leading food and leisure destination next to the Parc de La Villette: Boom Boom Villette, from the Apsys group (Beaugrenelle center and Le Dix Solférino) opens its doors to the public on April 4, 2024.

Visitors are invited to create their own Origin Digital Human, and watch themselves dance on a giant screen to the rhythm of tracks chosen by French DJs Breakbot and Irfane : silkke capsule as a springboard to a virtual/real dance experience !

As well as taste, drink, dance, have fun, play games and try out new experiences such as the silkke capsule.

A virtual/real dance floor for visitors: a viral video created in the wake of the capsule experience, which is broadcast on two wall screens (one behind the DJs and a larger one in the mall) and on social networks to celebrate the inauguration of Boom Boom Villette.

180 Origin Digital Human were created in just 4 hours of full capsule operation.

A virtual/real dance floor for visitors: a viral video created in the wake of the capsule passage, which is both broadcast on two wall screens (one behind the DJs and another larger one in the mall) and on social networks to celebrate the inauguration of Boom Boom Villette

Our partner UNE AGENCE AMÉRICAINE will support us in this event.

Testimonials

Clients, partners, customers and visitors share their experience with silkke

One of the most engaging experiences I’ve seen.

Visitors move from curiosity to participation in just minutes. Seeing themselves integrated into the show alongside the DJs transforms the experience. It creates an immediate connection between the crowd, the artists and the community sharing the moment together.

Lucas M.
Innovation Experience Designer
The capsule became a real crowd magnet.

The capsule created constant excitement around the DJ stage. People made their Digital Human and stayed nearby waiting to see when it would appear on the Crowdwall. That anticipation naturally increased energy, dwell time and consumption around the event.

Emilien V.
Technical Manager
Boom Boom Villette
I couldn’t believe it was me behind the DJ!

Seeing my Digital Human appear on the Crowdwall behind world-class DJs was surreal. For a moment it felt like I was part of the DJ set, dancing with everyone in the room. When my avatar showed up, my friends started screaming. It was honestly one of the coolest moments of the night.

François D.
Visitor

Related blog posts

Go to blog
No items found.

Discover showcases

Showcases and proof of concept from the same industry

No items found.
Contact form keyvisual

Contact

Submit
Send button icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Exit icon