On the occasion of Renault’s 120th anniversary, during the 2018 Paris Motor Show, silkke designed an immersive experience at the heart of the event in collaboration with Publicis Conseil and Prodigious partners.
The objective: place each participant at the center of Renault’s history and innovations — no longer as a spectator, but as an active part of the experience.
Through the silkke capsule, each visitor created their Real Digital Human and was instantly integrated into three personalized video experiences:
- Immersion into the iconic Type A car in Paris Montmartre
- European road trip in the famous Renault 5
- Projection into the future with the Symbioz concept car, showcased on the Motor Show stage behind capsule
Objectives
- Strengthen the emotional connection between visitors and the Renault brand
- Provide access to past, present, and future products through embodied experiences
- Create a memorable and highly shareable activation
- Generate qualified traffic and data within a place activation strategy
- Demonstrate the ability to produce immersive content at scale
Results & impact
The experience was recognized as one of the best activations of the Paris Motor Show, notably by Caradisiac, highlighting the strength of the concept.
- Proven technical capacity of 60 people per hour, voluntarily limited to 30 per hour by Renault to ensure experience quality
- Nearly 6,000 participants captured and qualified
- Estimated potential of 12,000 participants at full capacity, an exceptional performance for this type of activation
- Continuous display of personalized videos on a giant LED screen, validating the Crowdwall concept
- Creation of highly emotional and viral content, shared across participants’ social media
Place activation & data capture
This activation fully demonstrates silkke’s ability to transform a physical location into a high-performance engagement platform:
- Large-scale qualified data capture
- Immediate transformation of visitors into active participants
- Increased foot traffic and dwell time
- Amplification through organic social media reach
Each interaction becomes both a personal experience and a collective live media moment.
Production (video & Digital Humans)
All content was produced to the highest standards of the advertising industry.
- Production led by top-tier creative talents from the advertising world
- All characters featured in the experiences are Real Digital Humans
- Created upstream in Nantes with a professional costume designer to ensure historical and visual accuracy
This approach enables seamless integration of participants into complex narrative environments with a high level of realism.
Key takeaways
- Turn audiences into active brand participants
- Build strong emotional connections through embodiment
- Combine physical experience, digital content, and collective display
- Generate engagement, data, and visibility simultaneously
