France Television's new lineup

Client
France Televisions
date
June 29, 2016
Place
Paris, France
# DIGITAL
HUMANS
132 VIP / 3 hours
GOal
Reinforce bonds between employees and embark them in the company's vision
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Partner
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industries
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SOLUTIONS
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Place activation 📍
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technologies
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silkke capsule
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Origin Digital Human
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Crowdwall™

In June 2016, France Télévisions planned to present an ambitious new programming lineup to its staff and wanted the occasion to be memorable, with a special surprise. A few days earlier, the capsule was installed at the headquarters so employees could discover silkke’s concept and create their Real Digital Human. One can imagine the curiosity and excitement among these television and media professionals, suddenly full of ideas about the future of media.

On the big day, after the official presentation, the giant screen in the headquarters’ lobby lit up with an animated film showing leading TV presenters and senior executives performing a choreography as their Real Digital Humans, with the audience cheering and laughing in amazement.

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