Shopping centers as the foundations of virtual commerce

For over 50 years, shopping centers have mastered how to attract visitors, structure journeys and understand consumption behaviors.

Built on traffic, their model depends on converting flows into economic value, a logic that can now be extended through identity acquisition.

While platforms like Amazon have captured significant market share, they do not possess the same depth of retail intelligence. Shopping centers, on the other hand, can bring this expertise into immersive environments and potentially reclaim market share from eCommerce.

With Real Digital Humans, visitors are no longer anonymous. They interact in digital environments as themselves, naturally reproducing real-world habits in virtual spaces.

With access to real estate plans, shopping centers can expand their environments beyond physical constraints, increasing retail surface for brands both physically and virtually.

Using BIM data, silkke transforms these spaces into immersive applications, making entire commercial environments explorable at any time.

From traffic to identity to virtual expansion, shopping centers already hold the keys to virtual commerce.