Brand campaign 📣

Produce high-impact campaigns with Real Digital Humans.

In a media environment saturated with synthetic content, brands face a structural contradiction: producing more while staying authentic.

silkke enables brands and agencies to build campaigns based on real identity, using Real Digital Humans captured in seconds thanks to capsule and reusable across all media.

From TV to social, retail and immersive environments, campaigns become scalable, participatory and measurable in real time.

Brand campaign  📣
Fashion brand — Beauty brand — Sport brand — Retail brand — Entertainment brand — Gaming publisher — Production studio — Media group — Event producer — Sports organization — Influencer network — Creative agency — Global advertiser

solution already trusted by

Brand production is under pressure. Authenticity is collapsing.

Brands are expected to produce more content than ever across TV, social, retail media and emerging immersive platforms, while production budgets continue to shrink. At the same time, audiences are increasingly rejecting synthetic content and questioning the authenticity of AI-generated media. This creates a structural deadlock: scale is required, but trust is eroding.
10×

Brands now produce up to ten times more marketing content today than a decade ago.

30–50%

Production costs must decrease by 30–50% to sustain content volume.

82%

of consumers express concerns about the misuse of AI-generated media and synthetic identities.

Solution | benefits | business impact

An identity-based media infrastructure for brand campaigns

silkke introduces a new layer in media production: real identity.

Real Digital Humans are captured in seconds through automated capsules, creating persistent identity assets that can be reused across all media environments.

Unlike synthetic AI content, Digital Humans are anchored in real people, enabling brands to produce authentic campaigns while scaling content production.

Campaigns evolve from one-time productions into continuous systems: TV campaigns become multi-version, multi-audience assets, social content becomes participatory and self-amplified, retail and events become content production channels.

silkke operates alongside agencies and production studios, providing identity infrastructure and 3D production capabilities required to deploy campaigns at scale.

Brand Campaign activations can be deployed independently or combined with other silkke solutions such as Place Activation, Retail Experience or Event Activation.

Turn audiences into active media participants

Campaign audiences no longer passively consume content. They become part of it.

Through their Digital Human, consumers, clients or invited communities appear directly inside brand campaigns, cinematic scenes or immersive environments.

This transforms campaign reach into participatory distribution, where each participant becomes a content vector.

Higher engagement, stronger memorability, authentic brand interaction

Generate large-scale content without additional media spend

Each participant generates personalized campaign content featuring their Digital Human inside the brand universe.

These contents are instantly shareable across social platforms, transforming participants into organic distribution channels.

Campaign scale is no longer driven only by media buying, but by identity-based content production.

Organic reach amplification, reduced dependency on paid media, exponential content distribution

Industrialize campaign production across markets

Digital Humans become persistent creative assets that can be reused, adapted and deployed across multiple campaigns, markets and formats.

Campaign production shifts from one-time shoots to reusable identity-based assets.

This drastically reduces production complexity while enabling massive content variations.

Faster deployment, reduced production costs, scalable multi-market campaigns

Access a global, identity-based talent ecosystem

As Digital Humans are created across silkke capsules worldwide, a global pool of real identities becomes available for brand campaigns.

Brands can access diverse audiences, cultures and body types without traditional casting constraints.

Participants can choose to license their Digital Human, creating new collaboration models between brands and audiences.

Global casting at scale, authentic representation, new collaboration models

Scale fashion & beauty campaigns without reshooting

Brands produce high-end campaign visuals featuring Digital Humans styled with garments, accessories and beauty looks.

Talents or consumers appear directly inside digital fashion shoots, virtual lookbooks or cinematic environments, fully aligned with brand values.

Campaign assets can be instantly adapted across markets, collections or audiences without additional shoots.

Produce premium visuals faster while maintaining the creative standards of traditional productions.
Brand campaign  📣
Brand campaign  📣

Turn campaigns into participatory media systems

Brands invite their consumers or selected communities to participate directly in campaigns.

Participants create their Digital Human and appear inside cinematic scenes, branded worlds or interactive storytelling experiences.

Each participant generates personalized campaign content that can be instantly shared across social platforms.

Audiences become active participants, generating organic reach and measurable engagement.

Create scalable celebrity and influencer campaigns

Digital Humans enable new formats of collaboration between celebrities, influencers and their audiences.

Fans can appear alongside public figures inside cinematic campaigns or immersive brand environments.

Brands can produce multiple campaign variations combining celebrity presence with audience participation.

Highly shareable formats, stronger fan engagement, amplified campaign visibility.
Brand campaign  📣

Core technologies & services included

A production-ready Digital Human, designed for immediate use across all media formats

Captured in just a few seconds via silkke capsules, each Digital Human generates high-resolution body and facial data, enabling photorealistic renders that meet advertising standards.

The Studio Digital Human is designed for campaign production use cases, as it can be automatically enhanced with garments, makeup, hairstyles, and accessories.

Assets can be directly deployed across TV and film production, social and digital media, retail and immersive environments.

Key capabilities

  • 60-90 seconds capture time per user
  • 110+ photos per body enabling high-fidelity rendering
  • up to 100,000 Digital Humans per capsule / year
  • integration with agency production workflows
  • multi-format outputs: TV, social, immersive
The production pipeline is compatible with agency workflows, reducing shooting, casting and post-production constraints.

Studio Digital Human →

Studio Digital Human
A reusable celebrity presence across campaigns, formats and markets

The Celebrity Digital Human extends the Digital Human framework to public figures.

Each Digital Human preserves identity, facial features and body characteristics, enabling consistent usage across multiple campaign formats.

Applications include TV campaign extensions, social media content variations, immersive brand experiences.

Key capabilities

  • 1 capture → unlimited campaign variations
  • multi-market deployment without reshoot
  • reduction of production costs up to 50–80%
  • effortless discovery of new talent
  • continuous content generation from a single talent capture
  • professional motion capture animation
  • image rights management
This enables brands to scale celebrity-driven campaigns without repeated physical shoots, while maintaining full control over image usage.

Celebrity Digital Human →

Celebrity Digital Human
One viral video, any Digital Human. infinite automated replication

Automated production pipelines generate personalized cinematic videos featuring participants inside brand campaigns.

Participants receive campaign videos starring their Digital Human and can instantly share them across social media platforms.

silkke designs cinematic environments, from realistic brand worlds to fully virtualized spaces, including stylized or unreal settings, as well as environments generated from BIM models of existing architectural projects.

A single activation can generate hundreds to thousands of videos per day, user-driven content distribution, measurable engagement signals.

This transforms campaign distribution from paid media to hybrid organic amplification.

Key capabilities

  • personalized Digital Human content
  • automated campaign video generation
  • social media ready formats
  • large-scale content production
  • 150 to 400 participants per day per capsule
  • one campaign, millions of participants, millions of versions
Participants naturally become ambassadors of the campaign, amplifying brand visibility through organic sharing.
Viral Movies
Design fashion, beauty and styling for Digital Humans

silkke’s Look Development teams design fashion styling, beauty looks and digital accessories for Digital Humans.

Garments, hairstyles, makeup and brand-specific visual identities can be created to match campaign creative direction and premium brand standards.

Key capabilities

  • fashion styling and garment simulation
  • beauty and makeup rendering
  • digital accessories and brand styling
  • integration with fashion, beauty and product pipelines
  • high-end visual identity creation
This enables fashion, luxury and beauty brands to showcase their products with the same visual standards as traditional photo shoots.
Look Development
From production to distribution, every interaction becomes measurable

We help agencies to capture and analyze data generated by Digital Human interactions across media environments.

The approach aligns with media performance frameworks used by analytics platforms such as mediaROI and other industry standards.

Measured indicators include participation rates, content generation volume, distribution and sharing metrics, cross-channel engagement.

Data can be integrated into existing analytics ecosystems, enabling optimization of media spend, campaign performance and content strategy.

Key capabilities

  • collaboration with agency analytics teams
  • integration with existing marketing analytics tools
  • real-time participation tracking
  • number of contents generated per activation
  • engagement and sharing metrics
  • cross-channel performance visibility
  • measurement of participation and content sharing
  • analysis of campaign engagement across channels
Campaigns evolve into measurable systems with near real-time feedback loops.
Campaign Analytics

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