Fashion, perfectly fitted to every body.
silkke enables brands to automatically adapt any garment pattern to any body shape with millimeter precision.
Customers can wear entire collections on their own Digital Human (online or in-store) with accurate fit simulation, refined silhouette control, and video-based drape rendering.
From luxury pre-launch lookbooks to scalable retail conversion, silkke transforms how collections are experienced before they are purchased.
+20.000 real silkke Avatars already produced by these brands
Fashion is under structural pressure
The global fashion industry, the largest consumer sector worldwide, is entering a new phase of structural transformation.
Beyond return rates and fragmented sizing standards, brands must now anticipate trends earlier, validate collections faster, and create demand before physical production scales.
Retail economics, customer expectations, and creative cycles are being redefined simultaneously.
Accelerated collection cycles
The global fashion market represents approximately $3 trillion worldwide, making it the largest consumer industry.
Online fashion alone reached $759.5B in 2021 and is projected to exceed $1T by 2025.
Growth is increasingly digital, while creative timelines are compressing. Pre-collections, seasonal drops, collaborations, and capsules require brands to validate demand earlier and engage customers before physical production fully scales.
The rise of personal fit expectations
Consumers no longer accept standardized sizing or static visuals. They expect garments that reflect their individual morphology and allow precise control over fit.
Generative AI can create endless synthetic imagery, but it does not solve accurate, body-based fitting. Fashion customers seek precision, not approximation.
Clothing is no longer only worn; it is expressed and projected across physical and digital environments. Authenticity now matters as much as aesthetics.
Omnichannel reality
Despite digital growth, physical and online fashion remain structurally disconnected.
Fitting rooms operate offline.
eCommerce relies on static grids and size guides.
Meanwhile, return rates remain structurally high, reaching up to 50% for fashion items in certain markets, putting pressure on margins, logistics, and sustainability commitments.
Brands are challenged to unify body data and customer experience across channels and territories.
Pre-launch engagement & VIP access
Luxury and premium brands are redefining how collections are introduced.
Top clients expect: early previews, private access, tailored engagement before public release.
In a market driven by anticipation and exclusivity, the ability to present a collection before it physically scales becomes a strategic advantage, not just a marketing tool.
Automatic garment adaptation
Any 3D garment pattern can be automatically adapted to any body shape with millimeter precision.
Each piece conforms to the customer’s exact morphology, enabling accurate fit simulation and realistic drape rendering, without any manual intervention.
Collection-level digital experience
Customers can wear an entire collection on their own Digital Human, adjusting silhouettes, refining proportions, and exploring multiple looks before purchase.
Fashion moves from isolated try-ons to full collection immersion.
From pre-launch to omnichannel activation
Brands can activate collections before public release, offering private previews to top clients, while seamlessly connecting flagship stores and eCommerce platforms.
Retail and digital channels operate as one unified experience.
Operational applications in Fashion
From capsule deployment to digital fitting and pre-launch engagement, silkke enables fashion brands to operationalize collection experiences across channels and client segments.
silkke capsules can be deployed in flagship stores, premium retail locations, malls, or travel hubs to create real-body Digital Humans at scale: in just a one minute, customers generate a precise digital version of themselves that remains available for future interactions with the brand.
Beyond the initial experience, the capsule becomes a long-term relationship tool.
Each visit strengthens continuity between physical retail and digital engagement.
Brands gain a premium experiential touchpoint while building a persistent digital asset that extends far beyond the store visit.
Retail acquisition: 100.000 people/capsule/year
Premium experiential touchpoint
Long-term digital continuity
silkke integrates directly into eCommerce platforms, enabling customers to experience full collections on their own Digital Human.
Rather than relying on static product images or generic size charts, shoppers can explore silhouettes, refine proportions, and receive body-based size recommendations grounded in precise morphology.
This reduces uncertainty at the decision stage and transforms online shopping from speculative selection to confident selection.
Retail (offline) and digital channels (online) no longer operate separately; they reinforce one another through a shared body reference.
Increased confidence
Seamless omnichannel bridge
Enhanced purchase decision-making
For luxury houses and premium brands, silkke enables private digital previews of upcoming collections.
Top clients can experience full seasonal lines before public release, seeing each piece rendered on their own Digital Human with realistic drape and silhouette fidelity.
This transforms pre-launch strategy: collections can be introduced through intimate, personalized sessions rather than static lookbooks.
The brand strengthens exclusivity while deepening emotional connection with high-value clients.
Pre-launch engagement
Elevated client experience
Strategic brand positioning
Fashion today extends beyond the fitting room.
With silkke, customers can generate personalized digital look-books or short-form video sequences featuring themselves wearing selected pieces. These assets can be used for campaign engagement, social sharing, or immersive brand storytelling.
Clothing becomes not only something worn, but something expressed and projected across media environments. Brands benefit from extended visibility and organic amplification while maintaining visual control and realism.
Performative fashion
Cross-media visibility
Extended campaign lifespan
silkke generates anonymized, consent-based body data that allows brands to better understand morphology distribution, fit behavior, and collection performance at scale.
Rather than relying solely on post-season returns or sales data, creative and merchandising teams gain earlier visibility into how collections perform across body types.
This insight supports more informed design decisions, improved inventory allocation, and refined sizing strategies.
Fashion moves closer to predictive precision without compromising creativity.
Design optimization
Inventory strategy
Data-informed creativity
Photo: silkke x IFTH meeting to better understand Brands' strategies
